One of the largest retailers in the UK, Sainsbury's put its faith in Retec Interface's Guided Selling Solutions some time ago with a view to modernising the in-store entertainment department and positioning themselves as a destination store for entertainment. Part of our solution was to introduce Entertainment Xtra which has been key in achieving sales uplift and additional media sales revenue within the entertainment department.

The Challenge

• Realise the potential for increased sales in the entertainment department
• Create a destination store for entertainment that inspires shoppers
• Limited promotional incentives
• Low margins putting pressure on category teams