With retailers now carrying home electronics products to satisfy their shoppers and new products frequently entering the marketplace, it is not surprising that retailers struggle to ensure customers receive adequate product information from their staff. To solve this growing problem, Tesco has engaged Retec to develop and provide an in-store, touch screen, interactive Home Electronics Product Selector. Through this solution, we are aiming to work with Tesco on not only making a significant impact on the customer’s product satisfaction but also increase sales, reduce dependency on staff and make a positive impact on the bottom line.

The Challenge

• Increasing sales across the electrical category in-store
• Engaging and empowering shoppers with information to make a buying decision
• Removing the "fear" from making a purchasing decision
• Creating personalized offers that match the needs of the shopper