The Virtual Wine Advisor is part of Retec Interfaces' portfolio of Guided Selling solutions and is aimed at not only making a considerable impact on increasing sales and making a positive impact on the retailer’s bottom line but also helping the customer to enjoy and gain knowledge of wine together with reducing dependency on store staff. The solution has been developed alongside industry specialists and is currently deployed in Tesco stores throughout UK.

The Challenge

• Increase sales in the Wine department
• Guide customers to make informed decisions when purchasing wine